Pantheon's product demo campaign

How Pantheon partnered with RULE 6 to increase user understanding.

"RULE 6's motion work is out of this world. Our experience with them has been nothing short of outstanding. From internal to external videos, their work has consistently exceeded our expectations. Their knowledge of micro-interactions has also enhanced our UI across multiple web properties. Beyond their creative and technical skills, RULE 6's professionalism and dedication to our partnership has stood out. They are fast, adaptable, and always willing to go the extra mile. We highly recommend RULE 6 to any organization seeking top-notch motion design services."

ALEX TRINIDAD-PALACIOS - DESIGN DIRECTOR - PANTHEON

Client Overview

Pantheon is a leading WebOps platform that helps teams build, manage, and optimize websites at scale. With a focus on website infrastructure, streamlined workflows, and robust governance, Pantheon empowers developers, marketers, and IT professionals to deliver exceptional digital experiences. Known for its reliability and scalability, Pantheon supports mission-critical web projects for thousands of organizations, making it a trusted solution for high-performance web operations.

Objectives

Engage New Visitors: Provide an engaging product overview on Pantheon’s website to help prospects quickly understand the platform's value.

Elevate Brand: Reflect Pantheon’s evolving brand through high quality animations that align with the design system.

Multi-Use Assets: Deliver not only the primary demo video but also create assets for other sections of the website and social for engagement.

Challenges

Complex Product Offering: Pantheon’s suite of products spans various functionalities like infrastructure, workflows, and governance, which needed to be clearly communicated.

Brand Elevation: Aligning with the early explorations of Pantheon’s design system while ensuring the video’s look and feel matched top-tier brands.

Streamlining Onboarding: Shortening the learning curve for new users visiting Pantheon’s homepage by effectively highlighting product value.

Results

The resulting video provided prospects with a clear, engaging overview of Pantheon’s product offerings. It successfully conveyed the value of Pantheon’s infrastructure, workflows, and governance in a stylized way, elevating the brand while shortening the learning curve for new users. After producing the demo video and extra animated web assets we produced 12 "micro demo" videos to break down each topic presented in the demo video.

Impact

The Pantheon demo video successfully simplified the platform’s marketecture, enabling prospects to quickly understand the value of its offerings. By aligning the visuals and animation with Pantheon’s brand aesthetics, the video not only shortened the learning curve for new visitors but also reinforced Pantheon’s position as a leader in WebOps. The inclusion of website and social media clips allowed Pantheon to extend the reach of the demo beyond the homepage, helping to drive engagement across multiple platforms.

Earlier work for Pantheon: